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African-American Church Outreach Program
For decades the African-American church has been a place of
influence; serving as an agent for positive change in both moral and
civil respects. The church has also served as a gathering place for
African-Americans where good family fun and great food are always in
abundant supply, making it a natural place to find
TABASCO® brand products.
Since June 2005, McIlhenny Company has been committed to blending
its rich history with the rich culture of the African-American church
community by creating the TABASCO® African-American
Church Outreach Program. TABASCO® has since formed
lasting partnerships with Louisiana churches in the New Orleans,
Shreveport and Baton Rouge areas.
The program has come to life through
TABASCO®-sponsored food events at the African-American
church partners and reaches well over 10,000 congregants each year.
TABASCO® brand Pepper Sauce products are used to spice up
church anniversary receptions, couples' dinners, debutante brunches, and
health ministry food events.
The African-American Church Outreach Program gives
TABASCO® the opportunity to develop a brand preference
for its products among the black church community, and at the same time,
McIlhenny Company can help support the efforts of the churches as they
touch lives throughout their respective communities.
To date, seven churches in Louisiana are active partners in the
African-American Church Outreach Program, most of which participated in
a special recipe contest in 2006. From this effort,
TABASCO® developed its first ever African-American recipe
cookbook entitled, Flavor of the Family Cookbook: Generations of
Authentic Recipes from Louisiana’s African-American Church
Community. Copies of the cookbooks were donated to each participating church
and then used as fundraising tools within each church community.
In the future, TABASCO® intends to maintain its
commitment to its partner churches and to continually grow the list of
church communities throughout the years, adding its own spice to the
flavor of the African-American church community for years to come.
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